Wired reports that Apple will looking for a new “Mac guy” for their “I’m a Mac vs I’m a PC” campaign. Personally, I think they should drop the campaign all together. There’s plenty of spoofs of the commercials over on YouTube and even yours truly took a shot at lampooning them.
I know that Apple‘s profits have been steadily increasing over the past couple of years, but I doubt it was because of those ads. Let’s face it, Justin Long‘s Mac character was just the type of annoying Mac zealot that you’d love to punch in the throat. Some people thought that character in the Get A Mac ads allowed Apple to show that it could take the piss out of itself by poking fun at its own stereotypical user base, but I think it backfired. Apparently it is indeed possible to be too smarmy and ironic…like y’know whatever. Everybody knows that Apple’s computers have typically been aimed at consumers who need to use a computer, but aren’t very tech savvy. Personally, I think the fact that they finally have the endorsement of many developers and industry leaders, offer a solid operating system and have sold a whole lotta of iPods, are the real reasons for their recent success.