mac guy, go home

November 13, 2006 under Apple, Mac

Bye-Bye GetAMac Campaign
Wired reports that Apple will looking for a new “Mac guy” for their “I’m a Mac vs I’m a PC” campaign. Personally, I think they should drop the campaign all together. There’s plenty of spoofs of the commercials over on YouTube and even yours truly took a shot at lampooning them.

I know that Apple‘s profits have been steadily increasing over the past couple of years, but I doubt it was because of those ads. Let’s face it, Justin Long‘s Mac character was just the type of annoying Mac zealot that you’d love to punch in the throat. Some people thought that character in the Get A Mac ads allowed Apple to show that it could take the piss out of itself by poking fun at its own stereotypical user base, but I think it backfired. Apparently it is indeed possible to be too smarmy and ironic…like y’know whatever. Everybody knows that Apple’s computers have typically been aimed at consumers who need to use a computer, but aren’t very tech savvy. Personally, I think the fact that they finally have the endorsement of many developers and industry leaders, offer a solid operating system and have sold a whole lotta of iPods, are the real reasons for their recent success.

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a lost apple ad?

I’ve been doing a couple of contract jobs over at RentACoder for some extra cashola. One of them involves writing a tool that will convert over 700 MOV files to MP4. Ideally, the user should be able to run the tool, pass in two arguments (source directory and destination directory), be prompted for the export settings (window size, framerate, etc) and then be able to sit back and watch the conversions take place. I learned a few things with this project. For starters, I think Apple needs yet another one of those PC vs Mac ads, and it should go a little something like this:

Mac: I’m a Mac.
PC: And I am a PC.
Mac: Straight outta Cupertino, ya’ll! Hardcore to the Apple-core, biotches!

[PC has a confused and bewildered look on his face]

Mac: I buy my clothes at a wicked store in the mall. See these jeans and this shirt? It looks like it came from a thrift store but they actually cost like $150! Check me out, honeys!
PC: I purchased this suit at a Moores.
Mac: I run Mac OS X.
PC: I run Windows.
Mac: I can also run Windows, but for best results you should use Mac OS X. It’s tight!
PC: I have Microsoft Office.
Mac: I have Microsoft Office too, and it’s all sexy lookin’.
PC: I can integrate Microsoft Office with enterprise apps like SharePoint, BizTalk, Exchange, ERP, CRM and much more.
Mac: Dude, I said I have Microsoft Office. Duh. Who cares about enterprise shmenterprise? There’s like a trillion kagillion wozillion viruses and spyware out there for you. None for me. Nada. Zip. Zilcho.

[Mac high-fives a barefoot and bearded digital artist named Mordecai]

PC: This is true, but I am working on it.
Mac: Aw, man, you always say that. You’re all like “I’m working on it” and I’m all like “yeah whatever, now go get your DirectX on so I can play Prey“.
PC: So I’m not as lame as you say I am, or so it would seem.
Mac: Puh-lease, get over yourself, PC. You show up in ugly brown boxes…boxES. That’s plural, dude. And they’re all cardboard-y and stuff. I arrive in like one box, and it’s smooth and white. You look like you’re from a dirty factory and I look like I’m from another galaxy…or Finland, or something like that.

[A penguin enters and interrupts the conversation]

Penguin: I’m Linux.

[The penguin exits]

Mac: Who’s that guy?
PC: I do not know who that strange-looking fellow was.
Mac: Anyway. I can make movies and music and all sorts of cool stuff that people could post on MySpace.
PC: I also can do that.
Mac: Yeah, but not as cool as me. And your apps don’t begin with a lowercase ‘i’. The ‘i’ means “me” which is “you”. Deep stuff.
PC: Touché. Well played, my good man. However, I make it easy for developers to create software for me. I provide thorough documentation with plenty of examples in multiple languages, and there are many aficionados out there providing help and communities, too.
Mac: Oh yeah?
PC: That’s correct.
Mac: Oh yeah?!?!?
PC: Indeed.
Mac: Yeah…umm…well. I have half-assed documentation for my COM library for QuickTime, none of which resembles structured documentation; it’s more like an extremely brief FAQ at best or a conversation between two programming pals at worst. See what I mean? And I claim that said COM control can reuse serialized export settings in XML format, yet I explode and have yet to provide a fix or explanation, as evidenced here, here and here.
PC: I see. It is surely a pity that you do not provide stellar support for 3rd-party developers like I do.
Mac: But dude, I have a Dock that when you mouseover icons, it’s all “boop-boop-boop”. Rock! Cool! Bling! ‘Sup! No fat chicks! Ummm…give peace a chance? Yeah, that works! Wooohooo! Peace out, homeslices!

Apple makes some nice, albeit pricey, hardware. And Mac OS X is a great operating system. But their documentation for developers needs a lot of work.

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